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Episode #21:Â Reimagining Pet Play with Meghan Wolfgram of SwiftPaws
Today, Allison is talking with Meghan Wolfgram, CEO and founder of SwiftPaws, a company that creates playful enrichment products. If you’ve ever wondered how to provide your pet with the fun they crave, this one’s for you!
We chat about:
- How Meghan’s tenacious miniature pincher kickstarted SwiftPaws [1:00]
- Performance sports vs. dog showing [3:00]
- How the accessibility of dog sports has changed [8:00]
- DIY and product solutions for adding enrichment to pets’ lives based on their behaviors [15:30]
- Her experience pitching on Shark Tank and owning a business with a small team [21:00]
Tune in for a fun episode that your tenacious pet will be glad you listened to. Then join the Juniper Community to meet more pet parents like you!
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Stream The Podcast Here:
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Highlights from the episode:
- Natural instincts— 19:06 — We can feed into our pets' natural tendencies and help bring more joy to their day by offering them different ways to play.
- Improving enrichment products— 30:34— The best thing you can hear from a customer is what isn't currently meeting their expectations with the products that you can make it better. Anytime I have a customer say, this isn't quite working right or I didn't understand the instructions here, and I'm hearing it directly, I get it straight from the horse's mouth, and then I can try to improve that experience or improve the product for the next customer and that is honestly what keeps me going. I get to wake up every morning and make dog toys.
- Shark Tank and stepping into the spotlight — 22:54 — I think that one thing you need to know about me is that historically, if you look back prior to Shark Tank, you're not gonna see a lot of me, my face, my name associated with the business. I was very happy to be behind the curtain, and I didn't understand the value of sharing my story.
- Love what you do — 28:27 — If I didn't have SwiftPaws, let's just imagine a world where the company didn't exist tomorrow, I would be doing something related to animals and possibly to enrichment. And so for me, it's that thing where when you love what you do, it doesn't really feel like work.
- Animal and human welfare together— 36:08 — What happens to people inevitably affects what happens to animal.
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Hey, pet professionals!
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